{"id":61,"date":"2022-10-05T15:21:42","date_gmt":"2022-10-05T15:21:42","guid":{"rendered":"https:\/\/oceandecademed.org\/en\/en\/events\/blue-friday-en\/"},"modified":"2026-08-13T12:45:21","modified_gmt":"2026-08-13T12:45:21","slug":"blue-friday-en","status":"publish","type":"odm_event","link":"https:\/\/oceandecademed.org\/en\/events\/blue-friday-en\/","title":{"rendered":"Blue Friday"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Follow the live streaming \u201cBlue Friday vs Black Friday\u201d \u2013 November 25th at 6.00 pm<\/h4>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9\"><iframe loading=\"lazy\" title=\"Blue Friday vs Black Friday\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>UNESCO launches BLUE FRIDAY: the sea-friendly alternative to Black Friday<\/strong><\/h3>\n<p>On <strong>November 25 and 26 <\/strong>we are waiting for you in <strong>Venice <\/strong>for <em>Blue Friday<\/em>! The activities will take place in different locations of the city and at Palazzo Zorzi, seat of the UNESCO Regional Office for Science and Culture in Europe.<\/p>\n<p>A call to action for citizens, institutions, companies and research centers to transform together with <a href=\\\"https:\/\/oceandecademed.org\/en\/chi-e-ioc-unesco-e-di-cosa-si-occupa\/\">UNESCO <\/a>the blackest Friday of the year into a moment to safeguard and regenerate our Mediterranean Sea through <a href=\\\"https:\/\/oceandecademed.org\/en\/risorse-educative\/che-cose-leducazione-alloceano\/\">Ocean Education<\/a> initiatives dedicated to all generations.<\/p>\n<p>These two days will be dedicated to different cultural initiatives in which IOC-UNESCO aims to promote the protection of the sea, the restoration of its biodiversity and critical and conscious consumption in the context of the <a href=\\\"https:\/\/oceandecademed.org\/en\/decennio-del-mare\/\">United Nations Decade of the Sea<\/a>. A rich program is planned \u2013 available on this page from the end of the month -, with panels dedicated to entrepreneurship, fashion and blue finance and activities suitable for everyone.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oceandecademed.org\/en\/wp-content\/themes\/ocean-decade-med-restore\/assets\/images\/6-1024x576-0a279e3967.webp\" alt=\"\" class=\"wp-image-5886\" loading=\"lazy\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-image-5883\" src=\"https:\/\/oceandecademed.org\/en\/wp-content\/themes\/ocean-decade-med-restore\/assets\/images\/9-1024x576-913721106f.webp\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" loading=\"lazy\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-image-5887\" src=\"https:\/\/oceandecademed.org\/en\/wp-content\/themes\/ocean-decade-med-restore\/assets\/images\/8-1024x576-d79e44eb03.webp\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-image-5889\" src=\"https:\/\/oceandecademed.org\/en\/wp-content\/themes\/ocean-decade-med-restore\/assets\/images\/7-1024x576-678ae3df05.webp\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\"><\/figure>\n<p><strong>Access<\/strong>: free entry.<\/p>\n<div class=\"mt-50\">\n    <a href=\"https:\/\/www.canva.com\/design\/DAFRQQ2dlBI\/IeKvu5Q6sf6D02y8cUlLyw\/view?utm_content=DAFRQQ2dlBI&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=publishsharelink\" class=\"c-btn btn-oceanblue\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n      <span class=\"text\"><br \/>\n        Scopri il programma      <\/span><br \/>\n      <span class=\"wave\"><\/span><br \/>\n    <\/a><br \/>\n      <a href=\"https:\/\/www.eventbrite.com\/e\/blue-friday-blue-is-the-new-black-tickets-463524643687?aff=ebdssbdestsearch\" class=\"c-btn btn-oceanblue\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n      <span class=\"text\"><br \/>\n        Partecipa alle attivit\u00e0      <\/span><br \/>\n      <span class=\"wave\"><\/span><br \/>\n    <\/a>\n  <\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Why <em>Blue Friday<\/em>?<\/h3>\n<p><strong>Blue Friday was born as an initiative to reflect on the impact that our choices have on the ocean<\/strong>. The name of the initiative recalls the global marketing campaign <em>Black Friday<\/em>, born in the United States to promote the purchase of products after the <em>Thanksgiving<\/em> days and a month before the Christmas holidays.<\/p>\n<p>Black Friday does not only bring with it purchases and discounts, but it has a very high impact on the Planet:<\/p>\n<ul class=\"wp-block-list\">\n<li>In 2020, in the United Kingdom alone, Black Friday emitted <strong>429,000 tonnes of greenhouse gases<\/strong> in 2020, equivalent to the weight of 61,308 elephants, contributing to global warming and extreme events linked to the climate crisis.<\/li>\n<li>In Italy \u2013 where 50% of purchases are made online \u2013 during Black Friday, urban <strong>congestion increases pollution in urban centres and travel times by +34%.<\/strong><\/li>\n<li>Purchases made on Black Friday are often motivated by impulse rather than by real necessity: <strong>up to 80% of purchased items are thrown away<\/strong> after just one use or even zero.<\/li>\n<li>In Italy, e-commerce consumes on average<strong> 35% of all plastic produced in our country.<\/strong> During <em>Black Friday<\/em>, this percentage soars.<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Change course and join Blue Friday<\/h3>\n<p><strong>9 out of 10 Italians said they would like to do more to make Black Friday and their daily lives more sustainable.<\/strong> In fact, people are willing to make more conscious purchases and learn more about environmental issues related to the climate crisis. Precisely because of the growing awareness, 64% of consumers said they were less inclined to buy during Black Friday compared to previous years.<\/p>\n<p>UNESCO has been active for years in the protection of the sea through the promotion of <a href=\\\"https:\/\/oceandecademed.org\/en\/risorse-educative\/che-cose-leducazione-alloceano\/\">Ocean Education programs<\/a> for all generations and sectors of society. In 2022, Audrey Azoulay, Director-General of UNESCO, asked the 193 Member States to make Ocean Education part of the school curriculum by 2025. The aim is to promote greater awareness of the importance of the ocean and a more responsible lifestyle in line with the objectives of the <a href=\\\"https:\/\/oceandecademed.org\/en\/risorse-educative\/loceano-e-lagenda-2030\/\">2030 Agenda.<\/a><\/p>\n<p>The event is organized by <a href=\\\"https:\/\/oceandecademed.org\/en\/chi-e-ioc-unesco-e-di-cosa-si-occupa\/\">IOC-UNESCO <\/a>in the framework of the <a href=\\\"https:\/\/oceandecademed.org\/en\/decennio-del-mare\/\">Decade of Marine Sciences for Sustainable Development <\/a>(2021-2030).<\/p>\n<div class=\"mt-50\">\n    <a href=\"https:\/\/www.canva.com\/design\/DAFRQQ2dlBI\/IeKvu5Q6sf6D02y8cUlLyw\/view?utm_content=DAFRQQ2dlBI&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=publishsharelink\" class=\"c-btn btn-darkblue\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n      <span class=\"text\"><br \/>\n        Learn more about the program      <\/span><br \/>\n      <span class=\"wave\"><\/span><br \/>\n    <\/a><br \/>\n      <a href=\"https:\/\/www.eventbrite.com\/e\/blue-friday-blue-is-the-new-black-tickets-463524643687?aff=ebdssbdestsearch\" class=\"c-btn btn-darkblue\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n      <span class=\"text\"><br \/>\n        Participate in the activities      <\/span><br \/>\n      <span class=\"wave\"><\/span><br \/>\n    <\/a>\n  <\/div>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On November 25 and 26, 2022 in Venice, UNESCO launches BLUE FRIDAY, the sea-friendly alternative to Black Friday.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"class_list":["post-61","odm_event","type-odm_event","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/odm_event\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/odm_event"}],"about":[{"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/types\/odm_event"}],"version-history":[{"count":1,"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/odm_event\/61\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/odm_event\/61\/revisions\/196"}],"wp:attachment":[{"href":"https:\/\/oceandecademed.org\/en\/wp-json\/wp\/v2\/media?parent=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}